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Category Archive for 'Media'

Facebook Logout: Experiences and Reasons to Leave it

Ivo Quartiroli - facebook logoutFacebook Logout: Experiences and Reasons to Leave it is available to download as a free eBooklet in different formats at Smashwords. Also is available at different ebook stores as Barnes & Noble and Kobo.

A special thank you to the contributors.

This is the Table of Contents:
Chapter 1: Musings about Facebook
The Quality of Relationships
Privacy Issues
Children
Facebook Changes the Concept of Friendship
The Inner Reasons to Leave
The Logout Process
Chapter 2: Logout Experiences
All Your Time or Nothing
This Time I Really Want to Leave it for Good
Bad Energy
Amplifier of an Inner Discomfort
Looking Through the Keyhole
An Affection-Compensating Tool
Boring to Death
Obsessive-Compulsive
From Village to Global Village
Reliving my Earlier Nightmares
Political Control
Not a Broad Communication
You Always Have to Feed the Beast
A Narrowed Down Tunnel-Vision Style of Contact
References

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Cybersocialità: la morte della socialità

This is a guest post in Italian only. The English version will be available in the future.

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Reasons to Leave Facebook

We are all familiar with active music bands, politicians, and actors, but we know much less about them after they change or stop their careers, resign, or retire. Often, however, the most interesting stories happen after someone consciously chooses a new life path.

Similarly, while participating in Facebook, we know almost everything about the people who are active, but we do not know much about the people who have slowed down their participation or left the site. There are at least as many reasons to slow down our commitment to or leave Facebook altogether than to be part of it.

If you are one of those who have chosen to not participate, to step down or take the full exit route from Facebook, please share your experience. Why did you leave Facebook? What were your concerns? Did anything happen to trigger your decision? I am collecting such experiences for an e-book about Facebook and about people’s attitudes toward social networks.  The e-book will be free.

I am especially interested in exploring your story and the inner motivations that made you step away from Facebook. I will quote your words without exposing your name or email address. I only need to know your gender, approximate age, and nationality (which can be as generic as “Southeast Asian,” “South American,” “Northern European,” or “Middle Eastern”). Of course, you will receive a copy of the e-book. In some cases, I will edit your words for stylistic reasons, but will always respect your content.

Please send your experience to ivotoshan (at) yahoo (dot) it. It can be few lines or several pages long as you like. Anyway I will give it my full attention. In case I need greater clarification, I will ask you. Also, if you know somebody who might contribute to my research, please forward this message to them.

You can see my opinion about Facebook on the following articles,

Resisting Facebook

After a Few Months on Facebook

The Game of Facebook

Thanks for any help you might give to ths project.

Ivo

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Reading Aloud

“The printed or mass-produced book discouraged reading aloud, and reading aloud had been the practice of many centuries. Swift, silent scanning is a very different experience from manuscript perusal, with its acoustic invitation to savor words and phrases in many-leveled resonance. Silent reading has had many consequences for readers and writers alike, and it is a phase of print technology which may be disappearing” (Marshall McLuhan in a 1972 interview, from Understanding Me, MIT Press, 2005).

If nowadays we see somebody reading aloud, we may think that he is not fully literate. But we are not surprised to see people talking aloud on their mobile phones on the streets.

The advent of silent reading, according to McLuhan, had consequences both for privacy and for developing an individual point of view. Through Internet technology, we are back reading louder and louder. When we share our readings on social media, we read as loud as to the whole world, but what is weakening is the connection of words to our inner selves. It seems that, to hear our voices, we have to hear it in the echo of other people’s feedback through social media.

We no longer feel an inner resonance of what we read but need it to be bounced back to us by the infinite reverberations of the Net.

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The Digitally Divided Self: Relinquishing our Awareness to the Internet

The Digitally Divided SelfThe Digitally Divided Self: Relinquishing our Awareness to the Internet is on Amazon.

ISBN 9788897233008
274 Pages – Format: 6″ x 9″ – $17.90 (discounted on Amazon)

It is nearly half a century since Marshall McLuhan pointed out that the medium is the message. In the interim, digital technologies have found an irresistible hook on our minds. With the soul’s quest for the infinite usurped by the ego’s desire for unlimited power, the Internet and social media have stepped in to fill our deepest needs for communication, knowledge and creativity – even intimacy and sexuality. Without being grounded in those human qualities which are established through experience and inner exploration, we are vulnerable to being seduced into outsourcing our minds and our fragile identities.

Intersecting media studies, psychology and spirituality, The Digitally Divided Self exposes the nature of the malleable mind and explores the religious and philosophical influences which leave it obsessed with the incessant flow of information.

I am deeply touched and extremely grateful to the people who took the time to read, support and endorse The Digitally Divided Self. Being my first English book, and basically self-published, I didn’t expect to receive many reviews, much less from such leading thinkers and writers – nor such positive responses.

It was also a surprise to find common interests around eastern spirituality with so many people into technology and media. This makes me hopeful for an evolution of the information society – from chasing external stimulation to inner explorations and silence.

Detailed table of contents, introduction and chapter 1.

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Praise for Digitally Divided Self

 “Quartiroli’s The Digitally Divided Self is a must read for anyone seeking to understand the ever-increasing hegemony of the digital world in the individual psyche. Drawing on diverse fields and traditions, the author analyzes numerous mechanisms by which IT separates us from ourselves. Readers stand to benefit from such an understanding that is a prerequisite for mounting a defense of one’s individuality.” —Len Bracken, author of several novels and the biography Guy Debord—Revolutionary

 ­“With great insight, Ivo Quartiroli captures the subtle as well as the gross impact that media use has on our individual and collective psyches. The challenge before all of us is how to adapt to the new technology in a healthy way that allows us to retain our essential humanity. He offers us a solution born of his experience and confirmed by neuroscience. This is a must read.” —Hilarie Cash, PhD, co-founder of reSTART: Internet Addiction Recovery Program

 “It is difficult to offer a spiritually based critique of today’s network culture without sounding like a nostalgic Luddite crank. Immersed in the tech, but also in various meditative traditions, Ivo Quartiroli is the perfect person to offer integral wisdom-tech with clarity and bite.” —Erik Davis, author of Techgnosis and Nomad Codes: Adventures in Modern Esoterica.

  “Aware of the profound and rapid psychological and social metamorphosis we are going through as we ‘go digital’ without paying attention, Ivo Quartiroli is telling us very precisely what we are gaining and what we are losing of the qualities and privileges that, glued as we are to one screen or another, we take for granted in our emotional, cognitive and spiritual life. This book is a wake-up call. Steve Jobs and Bill Gates should read it.” —Derrick de Kerckhove, Professor, Facoltà di sociologia, Università Federico II, Naples, former Director of the McLuhan Program in Culture and Technology.

 “The Digitally Divided Self alerts us about the insidious dangers of our growing dependence on Information Technology. Ivo Quartiroli warns us that Internet can easily develop into an addiction that undercuts our connections with nature, with other people, and with our deeper inner reality. The spiritual nourishment coming from genuine relationships is then replaced by the empty calories of fake relationships, with the resulting deterioration of our personal and social lives. Using an incisive style, Ivo Quartiroli can be provocative, iconoclastic, at times exaggerated, but never boring. Behind each observation there are pearls of wisdom that are guaranteed to make you think.” Federico Faggin, designer of the microprocessor.

 “Global culture is not only the latest step in the human evolutionary journey. It is also, as Ivo Quartiroli shows in The Digitally Divided Self, a critical opportunity to apply non-Western techniques of awareness to ensure healthy survival in the 21st century.” —Michael Heim, author of The Metaphysics of Virtual Reality, Virtual Realism, and Electric Language.

 “Question the merits of technology in the past and you’d be called a Luddite. But now technologists are leading the way toward a new, more balanced view of our gadget-driven lives. Drawing from his fascinating expertise in computer science and spirituality, Ivo Quartiroli presents a compelling critique of the corrosive impact of the Net on our humanity. It’s a warning we must heed.” —Maggie Jackson, author of Distracted: The Erosion of Attention and the Coming Dark Age.

“A profoundly premonitory vision of the future of the 21st century, The Digitally Divided Self unlocks the great codes of technological society, namely that the very same digital forces that effectively control the shape and direction of the human destiny are also the founding powers of a new revolution of the human spirit.” —Arthur Kroker, author of The Will to Technology and Canada Research Chair in Technology, Culture and Theory.

 “People today, especially young people, live more on the Internet than in the real world. This has subtle and not-so-subtle effects on their thinking and personality. It is high time to review these effects, to see whether they are a smooth highway to a bright interconnected future, or possibly a deviation that could endanger health and wellbeing for the individual as well as for society. Ivo Quartiroli undertakes to produce this review and does so with deep understanding and dedicated humanism. His book should be read by everyone, whether he or she is addicted to the Internet or has second thoughts about it.” —Ervin Laszlo, President, the Club of Budapest, and Chancellor, the Giordano Bruno Globalshift University.

 “The Mind-Body Split is a pervasive condition/affliction in the developed world, wholly un-recognized; yet fundamental to the great worldwide problems of health, environment, and economic inequity. Ivo Quartiroli’s Digitally Divided Self masterfully examines the effects of the insulated digital experience on the mind and the body self: exacerbating illusions and the Mind-Body Split; and contrasts it to the processes of self-discovery, growth, and healing: true inter-connectedness with nature, each other, and our selves. If the digital age is to solve our real problems, rather than create them, it will be with the knowledge contained in The Digitally Divided Self. Well done!” —Frederic Lowen, son of Alexander Lowen, Executive Director, The Alexander Lowen Foundation

 “Ivo Quartiroli here addresses one of the most pressing questions forced upon us by our latest technologies. In disturbing the deepest relations between the user’s faculties and the surrounding world, our electric media, all of them without exception, create profound disorientation and subsequent discord, personal and cultural. Few subjects today demand greater scrutiny.” — Dr. Eric McLuhan, Author and Lecturer

 “The internet is an extension of our central nervous system. When you operate a computer, you are extending yourself, through its interface, potentially all over the world, instantaneously. Extending yourself in such a disembodied, discarnate fashion only further entrenches your separateness, your ego self. In contrast, the introspective freeing from the physical through meditation also has the effect of creating a discarnate, disembodied state. That state is one that is progressively less identified with the ego self. This is the dichotomy that Ivo Quartiroli explores in The Digitally Divided Self. This book is well worth investigating.” —Michael McLuhan

 “We should all be asking the questions Ivo Quartiroli asks in this bold and provocative book. Whatever you think right now about technology, The Digitally Divided Self will challenge you to think again.” —William Powers, author of the New York Times bestseller Hamlet’s BlackBerry

 “It isn’t easy to find an informed and critical look at the impact of digital media practices on human lives and minds. Ivo Quartiroli offers an informed critique based in both an understanding of technology and of human consciousness.” —Howard Rheingold, author of The Virtual Community and Smart Mobs.

 “Ivo Quartiroli is mining the rich liminal territory between humans and their networks. With the integrity of a scientist and the passion of artist, he forces us to reconsider where we end and technology begins. Or when.” —Douglas Rushkoff, Media Theorist and author of Cyberia, Media Virus, Life, Inc. and Program or Be Programmed.

 “You might find what he writes to be challenging, irritating, even blasphemous and sacrilegious. If so, he has proven his point. The Internet, Ivo suggests, might just be the new opium of the masses. Agree with him or not, no other book to date brings together the multitude of issues related to how the seductions of technology impinge upon and affect the development of the self and soul.” —Michael Wesch, Associate Professor of Digital Ethnography, Kansas State University

 The Digitally Divided Self is a refreshing look at technology that goes beyond the standard, well-worn critiques. Ivo Quartiroli charts new territory with a series of profound reflections on the intersections of computer science, psychology and spirituality.” —Micah White, Senior Editor at Adbusters magazine.

Detailed table of contents, introduction and chapter 1.

Order on Amazon.

Table of Contents

Chapter 1: From Awareness of technology to technologies of Awareness .. 1
Chapter 2:“It’s only a tool” .. 17
Chapter 3: The Roots of It .. 39
Chapter 4: The Digitization of Reality .. 53
Chapter 5: Intimacy and Sexuality.. 73
Chapter 6: Commoditizing and Monetizing.. 89
Chapter 7: Politics, Participation and Control .. 97
Chapter 8: Come together: the Rise of Social networks.. 115
Chapter 9: Digital Kids ..125
Chapter 10: Literacy and the Analytical Mind.. 133
Chapter 11: Lost in the Current .. 143
Chapter 12: The Digitally Divided Self.. 165
Chapter 13: The Process of Knowledge .. 189
Chapter 14: Upgrading to Heaven .. 205
Chapter 15: Biting the Snake.. 223
Appendix: The People of Contemporary It and what Drives them.. 233

Introduction

Like many people nowadays, much of my personal and professional life is related to technology: I use the Internet for keeping the connection with my work projects and friends wherever I am in the world. I published the first book in Italy about the Internet. I run a blog and a Web magazine, do my investments online, shop on the Net, do interviews by email and Skype, and have even indulged in cybersex. Right now I’m in Asia developing this book – which is full of references to Web articles, blogs and material found only on the Internet – with online support: an editor and writing coach in California, copy editor in India, book designer in Italy, and a printing and distribution service with multiple locations in USA. My life is immersed in the digital loop.

I have been involved in IT since I was a student. As I learned meditation and explored spiritual paths, I developed an inner observer and discovered states beyond the mind. Thus, I found myself going back and forth between processing consciousness and information. Slowly my focus has shifted from what we can do with technology to what technology does to us. As a first-hand explorer, I’ve observed the subtle changes of our massive use of the Net.

Just as a spiritual researcher can go beyond the mind only after having observed and mastered it, it is necessary to enter the digital world to step beyond it. We can’t become aware of its effects without being engaged in it. Since digital technology is unavoidable now, we need to master it without becoming lost in it, using its tools with our full awareness.

In this time, the intensification of mental inputs is a phenomenon that must be kept in balance. Our contemporary culture does not acknowledge anything beyond the mind, but in other traditions the mental world is just one of the aspects of our wholeness. In the West a sort of Cartesian “pure thinking” has been given priority. Although the mind is the best-known organ of thought, it is not the only cognitive modality. Nervous systems have been discovered both in the heart and in the belly, and the global awareness that can be accessed by spiritual practitioners is pervasive and non-localized. Yet these modalities cannot be represented digitally, so they are relegated to the sidelines.

Our technological society militates against uninterrupted conscious attention. Several authors have documented the effects of IT on attention, literacy and intellectual skills. It also intrudes on the silent time needed to be aware of inner transformations. We don’t realize we have become servomechanisms of IT – precisely because IT has weakened the inner skills of self-understanding. Shrinking of the rich range of human qualities to privilege only those which can be represented and operated digitally arises from the nature of the ego-mind and our particular Western history which has engendered – then valued – mental representations of reality. My focus here is to understand why the mind can be lured by the magic of the tools, while forgetting the person who is using them.

We believe we are empowered individually and politically as we post articles on our blogs and participate in social networks. In actuality, we feed the machine with our “user-generated content” which becomes candy for advertisers who then design ads based on what we say on Twitter, Facebook, and even our emails.

Jumping from information to self-understanding is necessary if we are to regain real freedom, a freedom from conditioning of our mind and the manipulation by information – whether self-created or from external sources. We mistake the transmission of gigabytes of data for freedom.

In our advanced technological society there is a reticence to acknowledge the inner, spiritual or metaphysical dimensions of life. What cannot be calculated – which is, thereby, “not objective” – is considered unworthy of investigation. Even more strongly denied is the relationship between technology and the impact on our psyche. Technophiles declare that it’s only a tool, as if our psyche could remain untouched by continuous interaction with digital media, and as if we could control its impact on us. We can indeed be in control of digital media – but only after we become fluent in those cognitive modalities which can’t be reached by such media.

To be unaffected by digital media, we need a Buddha-like awareness with sustained attention, mindfulness and introspection. Yet these very qualities which are needed to break out of the automated mind are especially difficult to access when we are drowning in information – information that is predominantly ephemeral and transient, and which lacks a broader narrative. Awareness is what gives meaning and depth to information, but for awareness to expand we need to empty our mind. A story will illustrate this. A university professor approached a master to learn about Zen. Tea was served, but when the cup was full, the master did not stop pouring. The cup, like the professor’s mind with its concepts and positions, was full. It must first be emptied to understand Zen. So, too, for the digital world.

The world over, people using the Internet click on the same icons, use the same shortcuts in email and chats, connect with people through the same Facebook modalities. This is the globalization of minds. In the process of the digitization of reality, regardless of content, we use predominantly the same limited mental channels and interact with the same tools. We bring the same attitudes, gestures and procedures to working, dating, shopping, communicating with friends, sexual arousal, and scientific research. And most of these activities are impoverished by this phenomenon. Everything is seen as an information system, from the digitization of territory (like Google Earth and augmented realities software) to our biology.

Judeo-Christian culture places nature and the world of matter at man’s disposal. Acting on them is a way to garner good deeds and regain the lost perfection of Eden. In this culture that has considered miracles as proof of the existence of God, we have developed technologies that resemble the miraculous and the divine. We are compelled to welcome the advent of new technological tools with the rhetoric of peace, progress, prosperity and mutual understanding.

The telegraph, telephone, radio, TV and other media have been regarded as tools for democracy, world peace, understanding and freedom of expression. The Internet is just the latest in a succession of promising messiahs. Yet we don’t have more democracy in the world. In fact, big media and big powers are even stronger, while freedom of expression has ceded to control by corporations and governmental agencies. The Internet, like TV, will be entertaining, dumbing people in their own separate homes where they will be unable to question the system. The Internet might already be the new soma for a society experiencing economic and environmental degradation. But with the huge economic interests connected to it, criticizing its effect is akin to cursing God.

Many technological developments appeal to people because they answer psychological and even spiritual needs – like the quests for understanding and connection with others. Already digital technology has taken charge of truth and love – the drives which are distinctly human. Those primordial needs have been addressed, on the mental level, with information. Reflected only at that level, our soul is left empty with craving for the real qualities, and our mind is left restless, craving more information and chasing after satisfaction in vain.

The need to extend our possibilities through technology derives from the need to recover parts of ourself that were lost during the development of our soul – the states of sharp perception, fulfillment, and peace. Information technology (IT) also satisfies our ancient drives for power and control, even giving us several options with a simple click or touch of a finger.

The endless multiplication of information can keep the ego-mind busy – and thus at the center of the show. IT is the most powerful mental “pusher” ever created, feeding the duality of the ego-mind (which is symbolically mirrored by binary technology). More than TV whose attractions are framed between the beginning and ending time of a show, the Internet, video games, and smartphones have no structural pauses or endings. Hooked on a “real-time” stream of information, they take us farther away from both the real and the appropriate time frames.

The computer charms us by reflecting our mind on the Net. Like Narcissus, we mistake the reflected image and enter a closed loop, charmed by our reflection. The Internet, since the beginning, has been considered a technology which could crumble central governments and organizations. Perhaps that forecast was an external projection of what can happen inside us: disturbance of the integration of our psyches.

Meditation helps us recognize that we construct reality and that the mind leads us astray. Meditation is a path back to reality, to truth, to knowing and mastering our minds – instead of mastering the computer as a way to outsource our mind’s skills. It is a way to expand our awareness and join the other global “Net” – of awareness that permeates everything.

Though I am Italian, I am publishing this book for the English market because it is a post-digital book which can be better appreciated in countries where digital culture has spread throughout society. In Italy, one politically powerful tycoon owns most of the media, and uses it to demonize the Net. In that setting, being critical of the Net invokes the accusation of aligning with power to castrate freedom of expression, which is the polar opposite of my intention.

I welcome every medium which expands our chances of expressing ourselves, but I am aware that true self-expression can happen only when there’s a true self, which can hardly be shaped by screen media.

I am grateful to my spiritual teachers who opened new dimensions for my soul in my journey toward awareness, especially the intensity of Osho and the brilliant clarity of A. H. Almaas. I thank my copy editor Dhiren Bahl (www.WordsWay-Copyediting.com) for his painstaking corrections of my English text and my editor David Carr (www.MovingWords.us) for his clarifications and stylistic improvements. I’m grateful to my friends, too many to list here, for the numerous talks bringing together heart and mind in sharing our passion for truth.

Detailed table of contents, introduction and chapter 1.

Order on Amazon.

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The Digitally Divided Self. Table of Contents, Introduction and Chapter 1

The Digitally Divided Self

Order on Amazon.

Table of Contents

Chapter 1: From Awareness of technology to technologies of Awareness .. 1
The Limits of Technology.. 3
What’s Not Computable Isn’t Real .. 4
The Promises of the Early Internet .. 5
From Information Processing to Consciousness Processing.. 6
All in the Digital Mincer .. 7
Technology Can’t be Challenged.. 8
Technology Uses Us .. 10
Feeding the Soul with Bytes .. 11
The Immortal Mind .. 12
Inner Prostheses and Amputations through Technology .. 13
Beyond the Mind.. 14
The Fragility of Beliefs and Information Technology.. 15

Chapter 2:“It’s only a tool” .. 17
Technology is not Questionable .. 18
Knowing through the Body .. 18
Technology “Does” Us .. 19
Technology is a Matter of Life and Death.. 21
Binary and Inner Duality.. 21
Knowing through the Heart.. 22
Our Identity With Tools – from Chimps to Chips .. 25
Reconnecting with the Inner Flow.. 26
From Spectator to Witness .. 28
Inner Holes and Techno-Fills .. 28
Pure Thinking Without the Body.. 30
Tools for Inner Growth.. 31
The Mind Itself is a Medium.. 34
IT Weakens Our Presence .. 36
Constrained to Produce .. 39 (more…)

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The Situationists Still Enlighten Us

“All that once was directly lived has become representation. . . . The real consumer has become a consumer of illusions” (Guy Debord, 1967).

The Situationists, an international revolutionary group of the ’50s critical of capitalist culture, spoke of “The Society of the Spectacle” – which alienated people through a mediated and commoditized social envinroment.

Media and products, in the Situationists’ view, dull the audience and control desire. Half a century later,  we have newly created media with greatly expanded scope –which reinforce the Situationists’ principles. In the new digital millennium it seems that desires are not controlled, yet are accepted as long as there is a market product associated with it, channeled through and stimulated by the media.

Situationists perceived that in capitalism, emotions become transmuted into market products – and we have to pay up to redeem our emotions. The market, as they saw it, first takes away our real needs for connection and authenticity, then offers a pale reflection of the real – making us always thirsty for a real which will never come.

The need for connection today is expressed through social networks which appear free and democratic. Yes, many Internet services are free of charge, but if we calculate hardware, software, the Internet connection – plus our time and attention – the cost must be reconsidered.

Moreover, the Situationists observed that people in our society are programmed to live a life that is merely a representation of a real life. Through technology needs have been created in order to sell solutions. And the hi-tech market doesn’t even require much in the way of commodities any more, since it is represented digitally – making Debord’s words about becoming consumers of illusions blatant.

“Once we have surrendered our senses and nervous systems to the private manipulation of those who would try to benefit from taking a lease on our eyes and ears and nerves, we don’t really have any rights left” (McLuhan, Understanding Media, 1964).

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Soma for the Globalized Minds

The world over, people using the Internet click on the same icons, use the same shortcuts in email and chats, connect with people through the same Facebook modalities. This is the globalization of minds. In the process of the digitalization of reality, regardless of content, we use predominantly the same limited mental channels and interact with the same tools.

We bring the same attitudes, gestures and procedures to working, dating, shopping, communicating with friends, sexual arousal, and scientific research. And most of these activities are impoverished by this phenomenon. Everything is seen as an information system, from the digitalization of territory (like Google Earth and augmented realities software) to our biology.

Judæo-Christian culture places nature and the world of matter at man’s disposal. Acting on them is a way to garner good deeds and regain the lost perfection of Eden. In this culture that has considered miracles as proof of the existence of God, we have developed technologies that resemble the miraculous and the divine. We are compelled to welcome the advent of new technological tools with the rhetoric of peace, progress, prosperity and mutual understanding.

The telegraph, telephone, radio, TV and other media have been regarded as tools for democracy, world peace, understanding and freedom of expression. The Internet is just the latest in a succession of promising messiahs. Yet we don’t have more democracy in the world. In fact, big media and big powers are even stronger, while freedom of expression has ceded to control by corporations and governmental agencies.

The Internet, like TV, is entertaining, dumbing people in their own separate homes where they will be unable to question the system. More than TV whose attractions are framed between the beginning and ending time of a show, the Internet, video games and smartphones have no structural pauses or endings. Hooked on a “real-time” stream of information, they take us farther away from both the real and the appropriate time frames.

The Internet might already be the new soma for a society experiencing economic and environmental degradation. But with the huge economic and psychological interests connected to it, criticizing its effect is akin to cursing God.

Read Full Post »

Pink Floyd Wins Court Battle

The New York Times: Pink Floyd Wins Court Battle With EMI Over Downloads

The British rock band Pink Floyd won its court battle with EMI on Thursday, with a ruling that prevents the record company from selling single downloads on the Internet from the group’s concept albums… The judge said the purpose of a clause in the contract, drawn up more than a decade ago, was to “preserve the artistic integrity of the albums.”

Parts of tracks were even sold as ringtones for mobile phones. This court’s sentence is a small but significant achievement toward appreciating longer narratives instead of the “now, new and brief”.

See also: Maybe I would Not Appreciate Pink Floyd’s Music if it was Digital

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Technology “Does“ Us

Birds build their nests instinctively and many animals “know” how to hunt or find food, but human beings have a very simple set of instincts, such as those for suction and for grabbing. Everything else comes from a process of learning, which is very much an embodied process. As Alliance for Childhood writes in Fool’s Gold: A Critical Look at Computers in Childhood:

In kindergarten, therefore, an emphasis on play and social skills – not premature pressure to master reading and arithmetic – seems most likely to prepare children for later academic success. Researchers have documented how much young children learn intuitively through their bodies, and how this lays a critical foundation for later conscious comprehension of the world. The child’s first experience of geometric relationships and physics, for example, is literally a visceral one.

A study published in Nature by the University of California at Santa Cruz’s researchers demonstrated that while animals learn a new task involving motor learning, new connections begin to form between brain cells almost immediately and they become consolidated in a permanent way in the brain. We all know that when we learn something involving the body, as in driving a bicycle, this knowledge stays with us.

On the evolutionary route, we first see the muscles appearing, and then motor functions, as consequences of living in a certain habitat, and later the associated neuro-physiological functions. The motor activity acts on the brain which in turn acts back on the body allowing a more perfected action. The opposability of the thumb and the erect position of human beings came millions of years before the further development of the brain. It was the work that altered the brain, and not vice versa, as Engels perceived what has been later confirmed by fossils (see Genesi dell’uomo-industria for a longer explanation in Italian).

The hand especially, with its subtle movements, shaped our nervous systems more than any other motor activity of the body. The “technologies” of body movements and of manual labor shaped and developed our brains since primitive times. In mutual feedback, our brains shaped our tools in growing complexity until we arrived at contemporary tools which interact almost exclusively with our minds.

In an experiment, researchers used magnetic scanners to read the brain activity of taxi drivers while they navigated their way through a virtual simulation of London’s streets. Through functional magnetic resonance imaging (fMRI) scanning, they obtained detailed brain images of 20 taxi drivers as they delivered customers to their destinations. Different brain regions were activated as they were planning their routes, spotting familiar landmarks, or thinking about their customers. The BBC article says that:

Their brains even “grow on the job” as they build up detailed information needed to find their way around London’s labyrinth of streets…earlier studies had shown that taxi drivers have a larger hippocampus – a region of the brain that plays an important role in navigation.

Technologies which interact primarily with our minds have an immediate effect on our neurophysiology. Gary Small writes in Ibrain:

Functional MRI studies of young adults ages eighteen to twenty-six years who average fourteen hours a week playing video games have found that computer games depicting violent scenes activate the amygdala. It is perhaps no accident that many autistic individuals, with their small amygdalas and poor eye contact, are almost compulsively drawn to and mesmerized by television, videos, and computer games (p. 73).

The amygdala is an almond-shaped part of the brain located in the temporal region, considered part of the limbic system, where our emotional reactions take place. It modulates our reactions to threats as well. It could be considered a part of the ancient reptile brain, connected to survival, fear, and aggression.

Other experiments demonstrated that only five days of searching with Google by computer-naive subjects were enough to change their neural circuits, in particular, activating the dorsolateral prefrontal cortex. This part of the brain has an important role in our short-term memory and in the integration of sensory and mnemonic information.

Whether we use IT which interact primarily with our minds or mechanical technologies mainly through our bodies, they affect our body/mind even in permanent ways.

In astrological symbolism, the planet Uranus is associated with the hand, with technology, and with the nervous system in its capacity to transmit information. The symbolical–analogical knowledge of Uranus seems to connect all pieces together in a whole. The human nervous system developed from the subtle movements allowed by the human hand, which in turn developed tools and technology.

Technology, even in our hi-tech era, is still something which keeps a connection, though faint, to our hand. The only body movements we do when we use hi-tech tools are by our hands and fingers, through the mouse, the keyboard or a touch screen. Research published in 2009 by the Proceedings of the National Academy of Sciences (PNAS) demonstrated that hand gestures activate the same brain region of language (the inferior frontal and posterior temporal areas), something which any gesticulating Italian can easily agree with.

Ritual gestures (i.e. of the hands) have always been connected with the activation of inner states of the mind. Hinduism’s mudras are a whole discipline of spiritual gestures formed by the hands and fingers. Ancient disciplines such as the tea ceremony or tai-chi which involve many gestures are visible arts as much as an inner development.

The wider neural connections are between the hand and the brain. Handwriting itself, with its subtle and highly personalized movements, can even give a glimpse of our personality through graphology.

What happens when we use technologies which interact almost exclusively with our minds with no or mininal involvement of the body, apart from the obvious cardio-vascular and obesity risks in sitting for a long time in front of a screen?

We’ve seen that even pure IT in terms of searching with Google’s mold our brains, but is the activation of certain areas of the brain the whole story about the potential of human evolution? Can  it be that our cognitive capacities are as much in our brains and nervous systems as much as in every organ and cell of our bodies, and perhaps even beyond our bodies? Consciousness itself cannot be inferred by neuroimaging, much less locate wisdom or ethics.

As a culture, we didn’t investigate what happens when we substitute all manual with mental labor, which tends to have direct contact between our minds and the instrument. For instance, if London’s taxi drivers develop a part of the brain according to their navigational efforts through London’s streets, what happens when we rely on GPS for our navigation? As a personal anecdote, one of my acquaintances drove his car from the south to the north of Italy. When I asked him which route he took and whether he passed one town I named or another, he answered that he didn’t notice because he just followed GPS indications. Is there a possibility the same brain areas atrophy which become developed in taxi drivers?

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The depth and limits of words

In my opinion, words are the best “technology” for becoming aware of inner states and communicating them. Words are worth a thousand images. They can be like bridges to our inner world. The Net, for different reasons, discourages prolonged reading and introspection, directing our (scattered) attention toward external inputs only.

Words can bring us a long way toward the expansion of our awareness: however, they are slippery and can’t bring one up to the most elevated levels of consciousness. Furthermore, when words are communicated, they are heavily influenced by the interpretations we superimpose on them, by our cultural beliefs and our individual neuroticisms and conditionings.

Much of the communication industry – the Net included – is based on the rationale that more communication equals more understanding which equals a better world.  This comes from the assumption that ideas, concepts, meanings and feelings can be expressed and transferred by language. This is what has been called “the conduit metaphor” by Michael J. Reddy. According to the conduit metaphor:

Ideas are objects that you can put into words, so that language is seen as a container for ideas, and you send ideas over a conduit, a channel of communication to someone else who then extracts the ideas from the words… One entailment of the conduit metaphor is that the meaning, the ideas, can be extracted and can exist independently of people. Moreover, that in communication, when communication occurs, what happens is that somebody extracts the same object, the same idea, from the language that the speaker put into it. So the conduit metaphor suggests that meaning is a thing and that the hearer pulls out the same meaning from the words and that it can exist independently of beings who understand words (George Lakoff, interviewed by Iain A. Boal, “The Conduit Metaphor,” in James Brook and Iain A. Boal, eds., Resisting the Virtual Life, San Francisco: City Lights, 1995, p. 115).

The reality is that for the conduit metaphor to work we would need to share a very wide set of attributes: the same language, the same interpretation of words, a compatible level of culture, a similar background, a similar kind of sensitivity. So similar that perhaps the real point of communicating by words is actually to get closer to our self-understanding.

The conduit metaphor is what makes us write in blogs and social networks, thinking our message can be sent and “uploaded” to other human beings and will reach them in the way we intended. We don’t actually know about how this message will be interpreted, then we become surprised when there are misunderstandings and when wars get ignited.

The fathers of the digital revolution believed in the power of electronic communication and feedback as a tool for expanding participation and even consciousness. The origins of the conduit metaphor lie in the belief that we can separate information from the person who receives it. We consider “pure” information as something we can separate from the “noise” of our interpretations and feelings. It is the Cartesian dream of separating pure thoughts from the person in his wholeness, misplacing knowledge and information for the transformation of human qualities for the better.

As far as day-to-day work is concerned, language is useful, but you cannot move into the deeper realms with it, because these realms are nonverbal. Language is just a game…The meaning of the Biblical story of the Tower of Babel is that the moment you speak, you are divided. The story is not that people began to speak different languages but, that they began to speak at all. The moment you speak, there is confusion. The moment you utter something, you are divided. Only silence is one. (Osho, The Psychology of the Esoteric, Cologne: Rebel Publishing House, pp. 57 and 60).

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You Can Tell What Somebody is Like by the Company They Keep

At the end of September 2009, an experiment done at MIT on social network analysis could identify which students are gay just by considering the data available on their Facebook pages. Through analyzing their online friends and the connections between them they could infer their gender preferences with a degree of accuracy. This raises more questions about online privacy.

I wrote in Google, Privacy and the Need to be Seen that we are apt at showing ourselves online in trying to fulfill the natural human need for mirroring, to be seen and understood, which probably hasn’t been actualized in the proper way at the proper time in our lives. Also, our skills for self-recognition and inner mirroring is becoming weaker and weaker because of the growing pressure from external inputs, mostly by the Net. No time for reflection and no empty space.

Social network analysis can infer much more about us than our sexual preferences. The ordinary mind in itself, as most spiritual teachers say, is quite mechanical in its behavior. Joining this mechanistic nature of the mind with the amount of available data which most people spontaneously show on the Net is such that a well-written software could guess many of our ideas, opinions, tastes and, most important for marketers, which products we’ll be willing to buy.

Psychoanalysis, neuro-linguistic programming and any other science of the inner being knows well that our beliefs and ideas are for the most part created by the conditioning acquired during our lives, especially in childhood.

Marketers have a special aptitude for cataloging people on the basis of their personalities, attitudes, lifestyles and preferences. But they aren’t interested in understanding the roots of those attitudes or in going beyond them. More than anything else, marketers are interested in the conditionings which have been created through a compensation for an undeveloped inner quality.

For instance, we might “need” some sort of external appearance (goods, clothes, gadgets, make-up, muscles or a slim figure) to compensate for a weak sense of self-worth, or we could need to connect frequently with people online because we aren’t able to keep in touch with our inner self and for the lack of authentic real-life relationships, thus needing computers, connections, smartphones and such gizmos.

Marketers, as well as psychoanalysts or spiritual teachers, are interested in knowing us and our conditionings, but the former are interested in making them stronger, reinforcing our “needs” instead of liberating us from them.

The understanding of marketers of the human soul is quite superficial since they don’t really need to go into the depths of people’s souls to exploit their weaknesses commercially, as much as a pusher doesn’t need to know the reasons why his client needs drugs.

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