The Tao of Google ranking
Feb 10th, 2008 by Ivo Quartiroli | 
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When I was a child I believed that somewhere, somebody had the answers to all my questions about the world and about existence. It was because of knowing that sooner or later even I would have access to that knowledge that quietened my cognitive anxiety.
The very fact that knowledge was present somewhere, though hidden, I felt it was certainly obtainable, as if it was present in the air and just needed the proper antennas for being picked up. The Web didn’t exist then, nor did Google that provides almost the entire repository of human knowledge, and of course neither did I know Rupert Sheldrake’s morphic fields theory, much less the mystical ideas on universal consciousness.
But what happens to the process that produces knowledge, when we get it instantly through a Google search? Any media, mentioning McLuhan, is at the same time an extension and a castration. Google is an extension and a castration concerning our research and answer-finding capabilities.
