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Tag Archive 'McLuhan'

Technological salsa

che guevara computer

Joseph Weizenbaum, who died recently, had documented in the 1970s in Computer Power and Human Reason (W. H. Freeman and Company, 1976) the natures of compulsive programmers, disinterested in their bodily needs and detached from the world around them.

Such figures are come across in a market economy country where advanced technologies are part of everyday life, and we don’t pay much attention to them.

The famous McLuhan phrase, “The medium is the message,” and before this the Taoist affirmations according to which the use of instruments transforms us into them had never seemed as self-evident to me as in Cuba some years ago.

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The mind as a kind of media

Marshall McLuhan told us that every medium and every technology has a role in the extension and numbness of our organs. The mind’s extensions created by computer technology on the one hand expand our mental possibilities in terms of research, information, and knowledge processing, but on the other bring us to amputate or to numb some of the capacities of the same mind.

The computer can seem an extension of the mind’s capacities, but in reality it numbs our capacities to observe our minds from the inside, as self-consciousness, of our mental mechanisms, and of our whole body/mind systems.

At this point, my hypothesis is: If the computer is a way of outsourcing the mind’s functions, the mind itself could be considered as a “medium” which determines an extension and an anesthesia, in this case in relation to the original completeness of the soul. This is an application of McLuhan’s theories considering the knowledge that comes from the psychology of the ego.

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Echoes of a global tribalism

Mirò. Ciphers & Constellations in Love with a Woman

Just before the spread of the Internet, around 1995, we experienced the mobile phone boom in Italy, two media which have transformed our lives. One of the first things I noticed with the advent of the mobile was the transformation of our inner relationship with the territory.

People weren’t “there” anymore where they were physically, but in some other place. Human beings have always inwardly estranged themselves from reality, getting lost in thought, distracted by their mental convolutions, but with mobiles, “not being there” took on a more physical connotation. In the beginning it was amazing to look at people walking alone on the street talking through earphones and gesturing.

Walking in the streets will never be the same as before any more. Our relationship with the “here and now” has got further distanced. At that time I observed how mobiles changed the way people related with each other.

I am used to giving dinner parties at home for several friends. People connect between themselves through long talks and we stay together till late. A sort of collective energy field is created that frequently brings depth to a friendship which was just sensed between people who knew each other less.

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The myth of freedom through technology

Dalì Apparition of the Town of Delft

The New York Times article “In Web World of 24/7 Stress, Writers Blog Till They Drop provoked a certain sensation on the Web.

Advertisements of cars still show them in the deserts or on isolated mountain roads. The reality: lines of heavy traffic, traffic lights, stress, costs, social isolation, poor quality of life. Even after many years during which cars went from being portrayed as symbols of freedom to the sardine cans that are imprisoning us, the image of freedom associated with them refuses to die.

But since a few years a new image of freedom in the collective mental imagery has been promised by advanced technologies, which permit us to be free from fixed timetables and workplaces. Wi-fi, Web on mobile phones, and always-on Internet connections promise to let us work when and where we want to, free from the obligations of time or place, with our laptop on the top of a mountain having an uninterrupted view in front of us.

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Brains

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The global ecological conscience becames unavoidable both because of the obvious environmental devastation and because of the expanded awareness of that through the Internet.

Every instance of deforestation, the melting of every glacier, every territory where drought advances, as well as the presence of pollutants in the atmosphere and in the seas is monitored by the sensitive nervous systems of satellites, whose data are being sent back to the Internet’s nervous system, which in its turn is connected to individuals’ nervous systems, and in their turn connected between themselves through the Net.

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