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Tag Archive 'Cuba'

Technological salsa

che guevara computer

Joseph Weizenbaum, who died recently, had documented in the 1970s in Computer Power and Human Reason (W. H. Freeman and Company, 1976) the natures of compulsive programmers, disinterested in their bodily needs and detached from the world around them.

Such figures are come across in a market economy country where advanced technologies are part of everyday life, and we don’t pay much attention to them.

The famous McLuhan phrase, “The medium is the message,” and before this the Taoist affirmations according to which the use of instruments transforms us into them had never seemed as self-evident to me as in Cuba some years ago.

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