Mechanisms, mysticism and Amazon Mechanical Turk
Sep 3rd, 2007 by Ivo Quartiroli | 
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Human beings have always felt the need to give themselves to something bigger than their individualities: to art, to love, to a cause, to truth, to a guru, to God. When we devote ourselves to something bigger, we transcend ourselves, we go beyond our little narcissistic ego who would always like to be the center of attention. Dedication annihilates a part of ourselves and at the same time it lifts us up to another state of being.
We give ourselves, we trust and we nullify ourselves into technology. We are religiously devoted to the objects of technology, which absorb most of the time of an increasing number of people. As McLuhan wrote, “By continuously embracing technologies, we relate ourselves to them as servomechanisms.”
