The tendency of spreading sex has been adopted by many magazines of large circulation and by other media such as TV and Internet news sites. Magazines with large circulation have a well-defined and advertised section of “tips, tricks and secrets” concerning sex. It reminds me of the time when I was publishing computer science books where the tricks of using the software were revealed.
Apart from the fact that communication about sex has become technicized, giving space for tricks and the advice of “experts,” perhaps for exorcising the intense and inner engaging nature of sexuality, it remains a fact that sexual messages are present in a pervasive way in every media. It seems that the world is like a global “Sex and the City” set, made of free and varied sexual meetings. If this can be true in some areas of the world, the planetary diffusion of sexual messages culturally does not find much similarity worldwide. The reality is that at least two-thirds of the world lives in a rather restrictive, traditional, and sometimes even very repressive culture regarding sex.
The massive process of worldwide urbanization caused the appearance of a growing number of singles not only in the West but even in every emerging country, especially in Asia and the Middle East. In Shanghai, Delhi, Seoul, Bangkok, Dubai, Manila or Jakarta, the growing class of office employees is formed mainly of women, connected to the Internet.
They often live alone or with female roommates, are members of Internet social networks and dating sites, like Western women. During breaks at work they chat and a growing percentage connects to the Net from home also. This seems to be the lifestyle of many women in the West, but there is a fundamental difference: they live in a traditional society as far as sexual roles are concerned. Even though some countries, like Thailand, are well-known for their hot night life, the majority of people follow very traditional behavior and lifestyles.
As a contrast to their upbringing, a culture without filters can sneak through their computer screen (which has almost nothing to do with tradition) of virtual meetings, erotic chats and porno sites, sometimes extreme ones. The ease of getting in contact with anyone through dating sites is a great difference between ordinary reality and what one lives online on the screen. The gap between traditional culture and the online becomes more and more wide because the culture of a whole country evolves more slowly compared to the speed of technological and online transformation. A great dichotomy is being created between the way one should be and appear in a certain manner according to the requirements of traditional culture and what the Net offers.